![male](https://img.y8.com/assets/avatars/male/1-48x48-e7b70373a1323b243c41013c1b94a59a49290351d82a1e9207eba857efefe616.png)
![Nivea Mens | Fishing](https://img.y8.com/cloud/y8-thumbs/223089/video_thumbnail.jpg)
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The campaign was developed based on initial scripts from VML that highlighted the character Jack and a variety of 'wilderness' scenarios where Jack comes through with the help of Nivea. We helped develop the scripts further and developed a treatment that tied in with the Nivea brand and parallel campaigns.