We had alot of fun working on this TVC for the new Mazda CX3. Our brief was to make the car feel Innovate, future focused and have a sense of adventure.
The CX-3’s not like any other vehicle in the CX range. It’s fun, light, and adaptable to your needs. And with these new features, the CX-3’s not only changed, it’s evolved.
The way evolution happens in nature is slow, but when it comes to tech, it’s instantaneous, fast and effective. We’ll reflect this with an effect we’re calling ‘visual skipping’, where the car would flicker between the different features and environments.