The general idea of the campaign was the famous phrase ‘To be or not to be’, (Shakespeare) because with the Lego pieces you could transform one thing into another, the original figure is transformed into something other, than you just adding other different pieces, as hands present throughout the campaign.
Dolceca Commercial: Aqua Mangos
6.7Visa Video: Feel Faster Flow Faster
8.1Thomas Cook Commercial: Hotel
9.2Cross Media Zen: From Cross to Crossmedia
8.1McDonald’s Commercial: Parallel Lives
8.3Alivia Foundation Video: Crayfish
8.2Thomas Cook Commercial: Exchange
6.7Chupa Chups Video: Lollipop Street Artist
8.3Samsung Commercial: Baby Swaddle Master
8.8DirecTV Commercial: Chase
7.8F’Real Commercial: Real Milkshakes
8.3Oreo Commercial: The Cookie Chronicles
8.2SNY Commercial: Sports in New York
8.9Billboard: The End Of The Silent Magazine
7.9Nike Commercial: Deadly Breed
8.1PlayStation Video: Greatness Awaits
9.3Popchips Commercial: Katy and the Popcats
6.7Yamaha Video: The Dark Side of Japan
8.3