Fruit of the Loom and advertising agency Crispin&Bogusky have released this hilarious campaign recently.
The popular underwear brand promotes boxer briefs that wrap around the thighs very tightly. To demonstrate that the creatives have made plastic pants, that would prove the point. The action takes place at the office, where these men, thinking “outside of the boxers”, discombobulate their colleagues.
Watch the video and have a good laugh.