Remember the pictures of black lungs we were shown at school to stop us from smoking? We thought it was time to replace that imagery with 21st century technology. And make it more shocking. Together with Cancer Society of Finland we created the website Tobaccobody.fi, where you see the many effects tobacco has on the body. It brings those pics of black lungs into the iPad age.
Teachers use the site to teach of smoking's dangers. After we'd reached the teachers, we did a campaign in movie theatres to raise awareness among the teens.