Pedigree adoption drive reveals the horrible truth about the abuse of the animals.
The video features the dog named Charlie that is being brought to an unfriendly neighborhood by his master and left there to die. Only in UK there are over 100,000 abandoned dogs a year. Pedigree promotes not only the responsibility but the donations that would greatly help in saving these animals.
In 2010 Pedigree donated £100,000 and its campaign is not over.