Nando’s and Johannesburg’s advertising agency Cross Colours have launched a brand new commercial for its „Diversity“ campaign.
South Africa is a country of a wide diversity: people from the different Africa’s countries, from Asia, Europe have come here and established their lives. However, it has a long history of the Xenophobia issues. The voice over the camera asks, what would it be, if all those people would disappear. And they disappear with a smoke puff while the camera travels around the country. Except for Khoisan people, who have lived here long before anyone else came, everyone else is a guest in SA.
The video promotes the Nando’s flame-grilled chicken – food, that presents and unites different cultures and tastes.