Mike’s Hard Lemonade and Grey New York have recently launched a huge campaign full of funny videos. This time it is „Labor Day“.
The video takes place at the office and features an angry bear in a bikini. He goes crazy and smashes all the things around, tears his clothes off and stays in a bikini. The voice behind the camera offers to win an Ultimate Miami Vacation.
“Americans work hard and deserve time off – especially in the summer. We’ve made it our mission to help consumers end their summer differently in a way that only Mike’s can,” says Andy Horrow, Chief Marketing Officer.