The Les Affaires – the Montreal’s newspaper – and creative agency Youville Communauté Créative launched a funny guerilla.
The campaign features a team of parkour collective MTL 551. They are dressed in a colorful suits that covers the whole body – from feet to face. So this strange creature wakes up in the morning, takes a shower and walks to the street to start the campaign. Actors are giving the newspapers to the people and entertain them with the acrobatic stunts.
The campaign was made due to a special Youville Communauté Créative edition on creativity. It seems that it worked out pretty well: the team handed out 3,500 papers in only few hours.