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Guinness launched their new TV ad with a title “World (Bring it to life)”. The commercial features a group of men who are literally bringing the world to life by creating it as they like it. They are carving canyons, erecting forests, creating waterfalls and planting corals under water. The visual execution of the Guinness World campaign idea is really impressive. That’s mainly because the agency was working with an Oscar-winning set designer Grant Major and Wally Pfister, a director of photography who was nominated for an Oscar for his work. To create an impression that the sights are genuine the ad was filmed few locations: New Zealand, Fiji and Canada.

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