Fiat and advertising agency The Richards Group have made this funny and cute commercial entitled „Immigrants“.
The video takes place at the beautiful sunny Italy. The sights are incredible and breathtaking. We see Fiat cars driving through these overwhelming places and old towns. Suddenly, all of them drive into the see. But instead of drowning, they swim to USA.
Olivier Francois, President and Chief Executive Officer – Fiat Brand Worldwide, said: “We are proud and thankful to be back in this country and we wanted to capture the viewer’s attention in a way that is impactful, visually-appealing and entertaining, while reinforcing our distinctive Italian origin”.