FEMA and advertising agency Leo Burnett have launched this video raising awareness about importance of being prepared.
On October 17, 1989 the largest earthquake hit the Bay Area. You never know when the day before is the day before. Therefore, the Ad Council and the Federal Emergency Management Agency (FEMA) have announced National Preparedness Month in September. The campaign shows, how important it is to prepare today, so that the consequences would not be that disastrous.